MINIMUM ADVERTISED PRICING POLICY (MAP)
SOCALMOTOGEAR in its sole
discretion reserves the right to discontinue doing business with any DISTRIBUTOR/DEALER that advertises any product(s) covered by this MAP Policy at a price lower than
the MAP/LIST PRICE. To maintain a structured pricing guideline so that we may
provide our customers with high value products and fair pricing we ask that all
DISTRIBUTORS/DEALERS to please follow this MAP policy.
Any questions about this map policy should be directed to: MapAdmin@SoCalMotoGear.com
General Guidelines: (Please note the
PathfinderLED®/TRUHIDS® brands are registered trademark products of
1. Our Map pricing is listed on our
website and may be updated periodically.
Click here to see updated price list. We advise dealers and distributors to follow this map price list.
2. This Map policy applies to all advertisements of
SoCalMotoGear products. In any and all media including print/online.
MAP Policy applies only to advertised prices. Pricing listed on an internet
site is considered an "advertised price" and must adhere to this MAP
Policy. Once the pricing is associated with an intent to purchase (added to
shopping cart or order), the price becomes the selling price and must adhere to
the following: Statements such as "add to basket to see price",
"we will match any price", "call for price" or phrases of
similar import are acceptable as long as the price advertised or listed for the
products is not more than 2% below the MAP price. If pricing is displayed, any
strike-through or other alteration of the MAP is prohibited. In addition,
discounts applied at checkout to the entire order based on a customer's
purchasing history with the Reseller, such as discounts for "frequent
shoppers", do not violate this MAP Policy.
4. This MAP Policy does not establish maximum advertised
prices. All Resellers may offer SocalMotoGear products at any price in excess
of the MAP.
5. From time to time, SoCalMotoGear may choose to offer special
promotions on certain products. In such an event, we reserve the right to
modify or suspend this MAP Policy in whole or in part. SoCalMotoGear reserves
the right to adjust the LIST PRICE with respect to all or certain products at
its sole discretion. Such changes shall apply equally to all Reseller's.
failure to abide by this MAP Policy will result in sanctions imposed by SoCalMotoGear.
The level of sanctions will be determined by SoCalMotoGear in its sole discretion
and may include indefinite termination of dealership or distributorship. SoCalMotoGear
does not intend to do business with Resellers who degrade the image of SoCalMotoGear
and its products. SoCalMotoGear need not provide prior notice or issue warnings
before taking any action under this MAP Policy.
All questions about this MAP Policy
should be in writing via e-mail to
mapadministrator@SocalMotoGear.com. No oral communications about this
MAP Policy is authorized. The MAP Policy Administrator shall be solely
responsible for determining whether a violation of the policy has occurred,
communicating decisions to Resellers regarding the policy and receiving any
communications regarding sanctions imposed under this MAP Policy. Any action
taken by SoCalMotoGear under this MAP Policy shall be without liability to SoCalMotoGear.
- 1ST offense: Dealer/Distributor will receive a warning.
- 2ND offense: Dealer/Distributor will receive notification
of their violation and will be placed on a non-ship basis for thirty (30) days.
receive notification of their violation and will be placed on a non-ship basis
indefinitely. This may be reviewed after a period of one (1) year.
Distributors of SoCalMotoGear
products will supply a copy of this MAP Policy to any new or existing Resellers
for their records.
9. The terms of this MAP Policy are
confidential and should not be disclosed to other parties.
10. This MAP Policy has been established
by SoCalMotoGear to protect the reputation of its name and products. This MAP
Policy is designed to avoid destructive intra-brand conflict and to ensure that
dealers and distributors of our products receive fair pricing structures so that
they can provide the same for their customers.